Connected Through Tradition

Matt and Esther Johnson from Ditters featured in the South Australia’s History Festival program.

Photography by Henry Trumble, Adelaide, November 2025

Familiar Faces Around Adelaide

Did you happen to spot Matt and Esther on the cover of this year’s South Australia’s History Festival program or perhaps on banners throughout the city? It certainly made for a memorable few weeks at Ditters.

Being featured as part of this year’s History Festival felt especially meaningful to us because connection (the theme of this year’s Festival) has always been at the heart of the Ditters story.

As shared in the festival program:

“For Esther and Matt, owners of Ditters Nuts, connection is woven into everything. Twenty-five years of marriage, seven years as business partners, and a lifetime in South Australia have taught them that meaningful connections are always about people.

In 2018, they became custodians of Ditters, Adelaide’s oldest nut retailer. ‘Every day, we hear customers share their memories of visiting Ditters with their parents and grandparents. We are fascinated by how these heartwarming memories intertwine with the unique experience of growing up in South Australia,’ they say.

In reviving Ditters, they have become more than business owners — they’re keepers of memory, connection, and South Australian heritage.”

Welcoming Visitors Into Our Story

Throughout South Australia’s History Festival, we welcomed visitors into our Adelaide Arcade store for a special presentation exploring the history behind the Ditters Gourmet Cake and the generations of family tradition connected to it. Guests were invited to watch a short historical presentation, explore old photographs and memories from earlier decades, enjoy conversations with our team, and sample slices of Ditters Gourmet Cake.

What made the experience truly special for us was hearing the stories shared in return.

Memories Rekindled

Many visitors spoke warmly about childhood visits to Ditters with parents and grandparents, especially in the lead-up to Christmas. Some remembered buying ingredients for family puddings and cakes, while others recalled seeing Ditters signs throughout South Australia or growing up near the original family business. One guest shared memories of selling almonds to Ditters many years ago, while another reflected on how tasting the cake instantly transported them back to family Christmas celebrations from childhood.

Others discovered Ditters for the very first time and spoke about being surprised by the quality of the products after trying them during the tasting experience. Several guests returned to the store again shortly afterwards for “just one more” slice of cake or to take products home to family and friends.

Matt and Esther Johnson from Ditters featured in the South Australia’s History Festival program.

Photography by Henry Trumble, Adelaide, November 2025

A Warm Response

The atmosphere throughout the event was warm, relaxed, and filled with conversation. Many guests stayed long after the presentation had ended simply to chat, share memories, and reflect on how strongly food and tradition can connect generations together.

A number of visitors described the experience as nostalgic, inspiring, entertaining, and deeply connected. One particularly touching piece of feedback came from a guest who said the event had inspired them to bring the Ditters Gourmet Cake back to their family Christmas table after many years, continuing a tradition once shared by their mother and aunts. Moments like these remind us that the Ditters story belongs not only to us, but to generations of South Australians who have welcomed our products into their homes and celebrations over many decades.

Looking Ahead

We were also incredibly grateful for the thoughtful feedback shared throughout the festival. Many guests expressed enthusiasm for seeing the experience expanded even further in future years, with ideas ranging from recipe sharing and additional tastings through to deeper historical storytelling and behind-the-scenes experiences. It was wonderful to see such genuine interest and engagement from visitors who care deeply about South Australian stories, traditions, and local businesses.

The History Festival reminded us that heritage is not only preserved in archives or museums, but also through flavours, traditions, conversations, and memories passed from one generation to the next.

To everyone who attended, shared stories, offered feedback, or simply stopped by to say hello — thank you. We feel incredibly fortunate to continue caring for such a treasured South Australian business and community tradition.

After 25 years of marriage together, seeing ourselves on the History Festival cover felt rather special indeed.